A British Institution
As the country gets jubilant over the Jubilee, we look back at our heritage to see why Kleeneze is fit for a Queen.
The Queen was Born at 2.40am on 21 April 1926 at 17 Bruton Street in Mayfair, London.
Kleeneze was Born 11 May 1923 when Harry Crook set up a small brush company under a staircase in Whitehall, Bristol.
1952 – Princess Elizabeth formally proclaimed herself Queen and Head of the Commonwealth and Defender of the Faith. Her Coronation (the first ever to be televised) took place the following year)
1952 – Winston Churchill was a regular Kleeneze customer, the Ideal Home Exhibition saw Good Housekeeping equip. their showhouse exclusively with Kleeneze products and Kleeneze became a ‘public company’ with the workers becoming the recipient of share options, so they could enjoy the benefits of the Company.
1977 – Queen Elizabeth II celebrates her Silver Jubilee. Across Britain millions of people tuned in to watch events on the television and many more celebrated with their own street parties.
1973 marked 50 years for Kleeneze! To celebrate the company’s Golden Jubilee, a party was held at the Kleeneze Social Club at Hanham.
This was also the year that Kleeneze hosted its very first International Destination…in Jersey! Over 300 Distributors were flown over to stay at the Hotel de France for the very first Kleeneze Convention.
“On 11th May, 1923, Kleeneze was born,” stated the Golden Jubilee edition of the company newsletter. “During its fifty years there have been many changes, but never has the opportunity to strengthen ones security been greater. The product range has never been as varied and new lines are continually being developed and added to the range.”
2002 – In June 2002 the Queen celebrated her Golden jubilee. Celebrations mirrored those of 1977 as millions took to the streets and crowded into the Mall to catch a glimpse of the Royal Family.
2002 – Almost 150 Kleeneze Distributors jetted of to Malaysia for the International Conference 2002. Business was booming with new incentives added to the Sales Plan including cash bonuses and cars.
2012 – Marking 60 years of The Queen’s reign, the Diamond Jubilee celebrations take place in June this year with millions all around the country celebrating over an extended bank holiday weekend
2012 – With just one year to go before Kleeneze turns 90, the business is stronger than ever. With the Direct Selling Association’s highest award under its belt, there’s never been a better time to be part of this fantastic company.
Interested in joining Kleeneze?


